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Business Class films

We created a series of films for the re-launch of bmi’s new Business Class service in 2009. The aim was to demonstrate the effortless, stress-free experience from ground to air when travelling as a Business Class passenger. Prospect asked us to make these films,...

R-Class launch campaign DVDs

James art directed, designed, shot and edited a good deal of a series of DVDs for the European long-lead launch campaign for the R-Class in 2005. This film gives an overview of the campaign which featured experts from particular fields who were used to illustrate...

‘Making Things Right’ DVD sales pack

James art directed this integrated sales pack for the Diamond Right Hand Ring to educate buyers and sales associates in the USA. The pack includes a DVD, a supporting book and set of flash cards which bring ten consumer types to life. The user sees them talk about...